d'Annam - Pho Breakfast

Pho Breakfast captures the experience of savouring Vietnam's national dish on a cool Hanoi morning — the steam rising, the air thick with star anise and charred ginger, fresh herbs piled high on the side. It is not a literal recreation of the bowl, but an emotional one: a fragrance that distils the mood, the warmth, and the quiet pleasure of the ritual.

Fresh basil and cilantro open with the brightness of the herb garnish, before giving way to a spiced, quietly gourmand heart. A whisper of patchouli at the base lends just enough depth — a faint umami richness that lingers long after the bowl is finished.

"We anticipated differing opinions with this scent, especially from aficionados of the dish who might claim it does not resemble pho. We concede — our intent was not to replicate pho seasoning packets. Instead, we opted for a fresh and lightly gourmand interpretation to encapsulate the essence of the dish. The top notes are brimming with fresh herbs that slowly reveal a spicy undertone. A touch of patchouli imparts a hint of umami richness."
— d'Annam Perfumer & Creative Team

Fragrance family: Aromatic gourmand
Top: Fresh Basil, Cilantro, Mandarin
Heart: Star Anise, Charred Ginger
Base: Patchouli
Who it's for: Those drawn to unexpected, culture-led fragrances — curious wearers who want their scent to tell a story rather than follow a trend.
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