d'Annam - Spring Festival

Spring Festival is a fragrance of homecoming.

Every year, hundreds of millions travel across China to be with their families for Lunar New Year — the largest human migration on earth. In the days before, markets fill with the scent of dried jujube and candied hawthorn; doorways bloom with plum blossom; paper lanterns cast their warm, amber light across snow-dusted streets. Spring Festival captures this precise moment: the anticipation, the warmth, the sweetness of belonging.

Mandarin opens with the bright, familiar zest of festival citrus, before the heart unfolds into plum blossom — delicate, powdery, and briefly cold, like petals against winter air. Tanghulu (candied hawthorn) lends a gentle, jammy sweetness, while jujube and red lantern amber anchor the dry-down with quiet depth and warmth.

It is a scent of celebration — but more than that, it is a scent of return.

Fragrance family: Fruity amber
Top: Mandarin
Heart: Plum Blossom, Tanghulu (Candied Hawthorn)
Base: Jujube (Red Dates), Red Lantern Amber
Who it's for: Those drawn to warm, celebratory fragrances with emotional depth — wearers who want their scent to carry a sense of place, memory, and occasion.
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