Perfume Who approaches fragrance with a sense of humour and a refusal to take itself too seriously - which, paradoxically, is what makes the work so interesting. The house asks questions that most perfumers don't bother with: what if a scent didn't have to be beautiful? What if it could be funny, or strange, or deliberately uncomfortable?

The results are fragrances that provoke a reaction - not always the one you'd expect, but always a genuine one. Perfume Who makes scents for people who are bored of being told what to wear and how to wear it, and who want their fragrance to reflect something real about who they are.

At Stillroom Apothecaries, we stock Perfume Who because we think the niche world needs more houses willing to take risks. If you're curious and open-minded about fragrance, this is a house worth exploring. Available online and in our Cardiff boutique.