APLOMB, is a Scandinavian contemporary luxury perfume brand offering distinctive scent experiences. Each fragrance is inspired by real-life muses, founded by a professional chef. Aplomb’s identity concept begins with a letter. Each fragrance is a message addressed to the one who inspired it.

What does Aplomb mean?
State of self-confidence, especially in challenging situations.

Each fragrance is a letter addressed to the one who inspired it. With her Scandinavian roots influencing the essence of the brand, Ina Niiniketo is redefining luxury niche perfumery. The fragrances are a journey into the depths of memory and emotion, celebrating the beauty of personal storytelling through fragrance. Ina believes that while not everyone may find the ideal dress, anyone can discover the perfect fragrance to enhance their comfort and self-confidence, allowing them to embrace their true selves.

Each perfume crafted by Ina is a tribute to the scent memories that have shaped her life - echoes of people, and their stories and places that linger in her mind. Through her fragrances, Ina aims to evoke feelings of personal confidence and authenticity, encouraging wearers to embrace their true selves. Each bottle encapsulates not just a fragrance, but a sensory experience that enriches people’s lifestyles and offers a form of escapism. Aplomb perfumes invite individuals to reconnect with their inner selves and the world around them.

Each scent is named after the story and person behind it and represented by its own unique, illustration-based stamp: a modern interpretation of its source of inspiration. Every illustration is rooted in the story and personality behind the scent.